The County of Brant will be contracting a film consultant with the goal to develop a formal strategy and action plan to support film and digital media industry growth in the area.
Director of Economic Development and Tourism for the County of Brant, Russell Press, says the plan will help Brant realize its full potential as well as provide many economic and social benefits to the community.
The county has been a location for both television and film productions for close to 30 years, and interest continues to grow.
“In the past three years, 21 movie and television projects have been filmed in the County of Brant,” says Press. “In 2019, Brant had 14 filming projects including HBO, HGTV, Disney and Netflix.”
In 2019 alone, major projects included a series of national Wal-Mart commercials to launch their fall fashion line during their own “Paris Fashion Week”, Handmaids Tale in St. George, and the HGTV series ‘Farmhouse Facelift’ throughout the county.
Downtown Paris was also a location for the motion picture “The Cuban”. Crew and cast from the production, including Academy Award Winner Louis Gossett Jr., not only filmed in the county but also made the Arlington Hotel home while in the area.
“Filming not only grows the profile of the community, it also provides an economic boost to the area. A project with a 50 person crew, filming for one day, can have an economic impact close to $3000 and this increases to almost $9000 if they spend the night.”Russell Press, Director of Economic Development and Tourism
Press adds, film and television production in the area also supports local industries and professionals including make-up and hair artists, catering services, craft services, drivers, set construction and cast extras.
“We attribute some of Brant’s success to our regional partners Cambridge and Brantford who are also becoming filming destinations. Very few locations can offer a rural landscape, a city scape, river valley scenes, period architecture, access to an airport, a boat launch, lake access, authentic indigenous destinations, real working farms and multiple quintessential ‘small town America’ backdrops all within 30 minutes of each other and all within an hour of the greater Toronto area.”Russell Press, Director of Economic Development and Tourism